Project coordination with internal (IT, Marketing, Medical, Legal, Data protection office) and external partners (Digital agencies, hosting service provider), to cover an international congress for healthcare professionals on several digital channels with multimedia content, websites and a mobile app.
- Coordinate go-live of a general public website and an event microsite for healthcare professionals
- Guidance for capturing and storing e-permissions (consent management), usage of e-permissions for email marketing
- Assessment of a mobile event app to be used during the congress on-site at the event abroad and off-site in Germany, incl. counseling the Medical and Marketing teams for the roll-out of the mobile event app (provided by DoubleDutch) to interested healthcare professionals
- Understanding of and working within the limits of internal IT approval processes and IT policies
- Technical support to embed video material in websites and mobile apps (Brightcove VideoCloud, Smart Player API)
- Consultation for definition of KPI, analysis of website tracking results, Brightcove analytics and DoubleDutch event reports for measurement of the campaign’s success
